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Federal Iron Works
Clifton, NJ · Custom metal fabrication
Structural steel, railings, stairs, laser cutting. Solid shop, solid reputation. Their site just wasn’t pulling its weight.
By the time you call back,
Most trades lose jobs before they even respond. Arsyn wires up the site, the lead routing, and the follow-up infrastructure — so your team answers first.
Sound familiar?
You paid someone for a website. Cousin, cheap freelancer, or an agency that built a cheap templated site with no real functionality.
Now it's slow, sounds like every other trade site, and nobody's calling from it.
Meanwhile a crew you know does rougher work is booking jobs — because they look sharp online and they answer first.
The problem isn't your shop.
Most designers chase pretty. What you actually need is a clear next step, a form that gets read, and follow-up before the lead goes cold.
That's exactly what we build for teams like yours, from the site to the speed-to-lead and deeper scope when you need it.
The real problem
Where most leads die
01Weak site
Templated, slow, says nothing a competitor's doesn't.
02Slow response
Lead comes in. Nobody sees it for 6 hours. By then, they've already called someone else.
03Missed follow-up
No sequence, no reminder, no second touch. One and done.
04No routing
Inquiries land in a shared inbox. Nobody owns the next step.
05No ownership
Your agency holds the keys. You can't change, export, or leave without starting over.